How many of you need to be concerned with ticketing systems – no, not help desk ones, actual tickets? Does your job entail global news and television stations, streaming services, radio, and print news coverage on a daily basis? Do you have to provide real-time stats across a national network with millions of outlets and fans counting on 100% accuracy? Have you purchased an aerial antenna for each office location to ensure your guests can reach their babysitter via cell phone even though that’s not part of the services you offer? All of these scenarios illustrate how being a CIO in the sports industry is very different from the corporate or non-profit space, but what’s the same is the need to be customer-obsessed and to deliver on the best customer experience possible! As we’ve all discovered coming out of the pandemic, the rules of the game have changed, and we all need to learn, and compete, anew.